Unlike many of their competitors webSaver.ca actually power the coupons for various brands on their own websites/portals, rather than insisting coupons need to be displayed only on webSaver. For example you may only find General Mills secret offers on the GeneralMills.ca portal rather than on a cloaked page on webSaver.
It is really important for newbie couponers to browse the webSaver site first. Once there, scroll down to the bottom of the page to find semi-secret offers. These are ones that are not navigable any other way (you can’t search for them and you can browse them on the home page). While we don’t know the exact reason they do this, we assume it has something to do with the featured brands wanting to keep their offers less visible so not every regular Joe purchaser can use them.